Instapage Review 2023 An Inside Look At How To Create A Landing Page Fast

This post will explain Instapage Review In 2023. It’s challenging to create a landing page that is well-optimized, right? Is that the general idea—that you have to communicate back and forth with a designer and, oh yeah, pay a lot of money?

Instapage Review 2023 An Inside Look At How To Create A Landing Page Fast

In this article, you can know about Instapage Review 2023 An Inside Look At How To Create A Landing Page Fast here are the details below;

Now that design is commonplace, you can create a feature-rich landing page without knowing a single line of code thanks to a variety of tools.

Instapage is one of those instruments. It is a powerful landing page creator with a ton of functional integrations and optimization options.

In the section that follows, I’ll go into more detail about how Instapage functions and examine whether or not it’s the best tool for you.

What does Instapage do? A general look at the feature list

Don’t worry; in the part that follows, I’ll explain how everything truly functions. But to give you a sense of what to expect, I think it’s useful to frame the more practical portion of my Instapage review with a glance at the feature list.

You are already aware of Instapage’s function as a landing page creator. However, this is what it really means:

Drag and drop page builder – Unlike WordPress page builders, it isn’t grid-based. You can drag and drop each component to the precise location you desire. Continue reading to see how awesome this is in practice.

Widgets – You may add features like CTA buttons, countdown timers, and more with widgets.

If you don’t like to start from scratch, the 200+ editable templates are helpful.

Direct access to 33 million Bigstock images – Although you must buy each image separately, it is simple to incorporate expert stock photos.

Create all types of forms, including multi-step forms, with ease thanks to the detailed form builder and asset delivery. Connect to a zillion integrations after that. Even automatic delivery of assets like lead magnets is no problem for Instapage.

Analytics tools that are useful include Google Tag Manager, A/B testing, and heatmaps.

Tools for collaboration: Instapage markets itself as a platform for “marketing teams & agencies,” which leads to the development of a variety of practical tools for teamwork. You may, for instance, remark on particular sections of a draft landing page design.

Instablocks – Select from Instapage’s pre-built pieces or save specific landing page components to reuse across designs.

Design Google AMP landing pages using the same drag-and-drop interface thanks to AMP support.

Detailed attribution data can be included via Instapage’s connections to Google AdWords and other services, in addition to analytics, to include information from AdWords campaigns or price information.

That is by no means an exhaustive list of features, but it provides a good overview.

Why not just use a WordPress page builder?

As you read the aforementioned feature list, you might be wondering:

Why choose Instapage versus Thrive Architect, a WordPress landing page plugin that focuses on conversions?

I understand your concern; it’s undoubtedly a good one.

Instapage still has a few advantages over a page builder, skipping the apparent response that some of you may not actually be using the most widely accustomed content management system in the world (WordPress!).

First of all, landing pages are its only focus. Although many WordPress page builders offer various landing page designs, this isn’t their primary objective. Over 200 designs are available on Instapage, and all of the widgets are designed with landing pages in mind.

Second, Instapage places a lot more emphasis on SEO and statistics. A/B testing, heatmaps, analytics, simple Google Tag Manager integration, and many other features are included. None of those functionalities are provided by most page builders.

As a result, if you’re an analytical person, you could value those more options (even though you’ll pay more for them).

Third, if you administer several websites, you may manage landing pages for all of them from a single Instapage account.

Finally, Instapage can store both your landing pages and any digital products you want to distribute, such as lead magnets. WordPress allows you to achieve that, but it’s obviously not as simple.

A hands-on look at Instapage: Creating a new landing page

After presenting you with some theory, I want to make this Instapage review a little more practical by walking you through the steps of building a landing page.

You’ll get a general summary of your account when you first use the Instapage interface. Additionally, you can produce two things:

A page – The landing page in question is this one.

A group resembles a folder in certain ways. You can organize different pages using groups.

Interface for Instapage

Although you can import page designs, most of the time when you try to create a new page you’ll be working from a template.

There are about 200 templates available in Instapage, all of them are organized into various categories at the top:

Categories of Instapage Templates

They range from simple frames, such as those shown in the screenshot, to intricate designs with clearer aesthetics. Additionally, you can always decide to start over from scratch.

After selecting a template, Instapage will immediately take you to the Instapage Builder.

How to use the Instapage Builder (and Why I Love It)

Let’s begin this part with a GIF of a WordPress page builder, I suppose. It’s significant, in my opinion, because it demonstrates the Instapage Builder’s potency.

When using a website builder, you can only place items into pre-defined locations, despite the fact that they advertise themselves as being drag-and-drop tools. Observe this:

01 Drag and Drop

An element must fit within the existing row/column framework and cannot be moved around.

You have actual drag and drop with Instapage. A widget can be placed practically anywhere, even in places that don’t make sense:

02 Drag And Drop

It resembles moving Photoshop layers around. How adaptable this is, I adore.

Having stated that, a WordPress page builder should normally feel comfortable using Instapage.

At the top, you have your own set of widgets:

Multiple Widgets

Additionally, by clicking on specific widgets on the page, you can alter them:

A similar interface can be used to update page sections so that you can, for example, give your design a background.

Working with forms in Instapage

Most landing sites depend heavily on forms, so I want to especially demonstrate how Instapage works with them.

You only need to add the form widget to get going.

The top of the page will then provide you five options:

The first two just deal with how your form is styled, which is comparable to what I’ve already taught you.

The most intriguing choices are the final three.

You have a choice regarding Submission.

Send users to a particular URL

Supplying a digital product for Instapage to host

This makes producing lead magnets a breeze:

Upload of Form Submission

You may connect your form to the most widely used email marketing platforms under Integrations. You may also connect to Zapier or set up webhooks for greater flexibility.

Webhooks should nevertheless allow you to connect to certain lesser-known providers like Drip or MailerLite even though Instapage lacks specific connectors for them.

Finally, you can create a multi-step form using the Multistep option, but you’ll need to utilize a different interface.

The form builder is not only fairly effective, but also easy to use—even for things like lead magnets.

Creating a mobile version of your landing page

I really enjoy that Instapage enables you to design the mobile version of your page using the same drag and drop builder.

To switch views, simply click the Mobile toggle at the top.

This interface is useful to go in and make more adjustments because Instapage will immediately create a mobile version from your desktop page (so you don’t need to start from scratch):

Crating an A/B/n test to optimize your landing page

Okay, at this time your landing page ought to be fully operational. Then you might call it a day after publishing your page.

However, Instapage makes it simple to set up an A/B/n test directly from the Builder interface if you want to ensure that you’re publishing the best page possible.

Technically, you’re testing totally separate page versions against one another rather than split-testing particular portions.

By just duplicating a page and altering only one element, you may still test particular elements.

And if you wish to suspend a certain test, you may even pause some particular variations as needed:

Other helpful analytics integrations

Instapage makes it simple to track visitors’ behavior on your landing page in addition to split testing. There are several ways to accomplish this.

Instapage’s statistics allow you to track Conversion Goals that you may set up directly from the Builder.

Second, using the Analytics option, you can quickly integrate Google Analytics, Tag Manager, Facebook Pixel, and more:

Conversion Objectives

Putting your landing page online

You are prepared to publish your page and begin directing visitors to it once you have built your page and set up all of your (optional) split testing variations.

Five options are shown to you by Instapage when you click the Publish button:

You can choose whichever you like, but for the purposes of this article, I’ll focus more on the WordPress option.

A special WordPress plugin from Instapage makes the process incredibly simple. You only need to enter into your Instapage account from the WordPress dashboard in order to configure the plugin.

Then, with a simple click, you may push pages to your WordPress site:

Promote A Page On WordPress

Once you’ve done that, you can immediately publish the page from your WordPress dashboard:

Publishing your landing page

Your landing page is now active on your own domain name at the address you provided:

Live Landing Page

Overall, the seamlessness of the WordPress connection amazed me.

A quick look at Instapage’s analytics section

I want to give you a quick overview of Instapage’s in-dashboard stats before I wrap up my assessment.

You can examine the following summary data about your page’s conversion rate (calculated based on the conversion goals you established when creating your page) at the top of the analytics page:

You will also be able to see data for each test variation if you are doing split tests:

Additionally, you can modify the Traffic Split between each version as necessary. It seems a little strange that this feature is hidden away here, but it is useful to have.

You may also view a list of all the leads you’ve obtained from that landing page in a separate analytics section. Even better, you can determine which variant led to a particular lead:

Six other Instapage features to help you work more effectively

You now know how to develop and analyze landing pages at a high level using Instapage. However, what really makes Instapage so potent is that it also has a number of more advanced capabilities that you can use to increase both your productivity and the efficiency of your landing pages.

1. Easy visual collaboration (great for teams)

The integrated collaboration features in Instapage are fantastic if you work in a team or for an organization. Similar to InVision, but integrated directly into the program you use to create landing pages.

You or any team member can use Comment Mode to click on certain areas of your design and immediately offer a comment:

Simple Visual Cooperation

Following that, other team members can:

Respondents should include @mentions in their own comments.

When you’ve finished, fix the problem to make it easier to remember what modifications you did.

Team Members’ Comments

2. Instablocks to save you time when working with common elements

Although you have already seen Instapage’s full landing page designs, the company now offers a more compact template alternative known as Instablocks.

Instablocks are simply landing page templates for a particular segment. For a header part or a CTA section, for instance, you might have an Instablock:

For a header or CTA section, use Instablocks

They enable you to accelerate development without having to employ a fully finished template.

Additionally, you can save your own sections as Instablocks in addition to the pre-built Instablocks that Instapage offers. This can save you a bunch of time if you need to reuse identical pieces on many landing pages.

3. Google AMP support for quick-loading mobile landing pages

For mobile users, AMP makes your landing pages load incredibly quickly. However, the majority of AMP pages have the issue of being unsightly.

Utilizing AMP is made easier by Instapage without losing design or conversion rate optimization. Although the AMP platform has some inherent size and technological restrictions (you lose the timer widget, for example), you can still create validated AMP pages using the well-known Instapage builder:

Build AMP Pages With Validation

4. Easy AdWords integration to track ROI and effectiveness

With only a few clicks, Instapage enables you to link your landing page to Google AdWords if you’re using that service to drive visitors to it:

Simple AdWords Integration For ROI Monitoring

The advantage is that your Instapage dashboard makes it simple to measure your ROI because you can view cost and AdWords campaign details there.

5. More options for attribution data beyond AdWords

Instapage also allows you to send custom lead metadata (such referral source or IP address) for even more in-depth attribution monitoring, in addition to its specialized integrations with Google AdWords and Google Analytics.

6. Built-in heatmaps to find hotspots

Using heatmaps, you may determine which areas of your pages are the most popular with viewers. Typically, you would use an outside program like Hotjar to monitor the heatmaps of your landing page. However, Instapage can track heatmap metrics automatically and allow you to examine them directly from your Instapage dashboard:

Integrated Heatmap To Locate Hotspots

How much does Instapage cost?

The moment has come to face the facts: how much will all of these wonderful features truly cost you?

That’s for sure, it’s more than just a WordPress page builder.

Plans begin at $149 if paid yearly. Fortunately, this strategy covers the majority of your potential needs.

However, an enterprise version is also available that includes AMP pages, editable blocks, audit logging, and other features.

So, is Instapage a good investment?

Probably not if you’re a casual blogger who just utilizes one or two landing pages.

However, if you’re a professional business owner or marketer who runs numerous campaigns or if you’re in charge of a marketing or sales staff, I think Instapage is absolutely worth a look.

Yes, the price is high. But if you use the more sophisticated capabilities, it really is superior to many of the less expensive options.

Additionally, you’ll end up spending less on other products thanks to features like heatmaps.

Instapage Pro’s and con’s


Authentic drag and drop builder without any restrictions

There are a ton of templates, the majority of them are excellent.

Simple AB testing

Conversion statistics and goals built-in

Several connections to well-known email marketing providers

Easy lead magnet supply via hosted assets

The ability to edit your page’s mobile version


Mainly the cost. Although the features are excellent, they are not inexpensive. Because of the expense, casual consumers are priced out.

The cheapest plan doesn’t include A/B testing. Due to this, Instapage is even

The widget list is not very long. For instance, a widget for a pricing table would be useful.

Instapage review: Final thoughts

The tool Instapage is effective. It’s unquestionably an improvement over the WordPress page builders that are common among bloggers.

Despite its strength, the Builder is simple to use and suitable for novices. Additionally, I adored how flexible the Builder is. You really do have the ability to move things around.

I particularly appreciated how the Builder already included features like A/B testing and conversion targets. They appear to be an integral part of the design process rather than an afterthought that is added to a completed page.

Finally, no matter what kind of website you’re running, using the landing pages you develop is made simple by the publishing options.

It is undoubtedly not the most affordable gadget. But I don’t believe you’ll be let down if you’re looking for a powerful, optimization-focused landing page builder.

Check out my comparison of Instapage and a tool like Leadpages if you’ve ever wondered how they stack up against one another.

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