THE 9 Most reasonable SEO REPORTING SOFTWARE TOOLS IN 2023. It is much easier to have automated and/or customized reports with all your (or your clients’) important KPIs delivered on intervals, rather than to manually assemble and cross reference data every time.


In this article, you can know about SEO REPORTING SOFTWARE TOOLS here are the details;

Apart from helping you streamline your existing operations, a great SEO reporting software will also give you important information you need to run successful SEO campaigns.

What is SEO reporting software?

Search Engine Optimization (SEO) reporting software is a system that analyzes your website and shows how it’s ranking in SERPs.

The best SEO software tracks metrics such as link clicks, URL compliance and keyword usage that can help your website rank high with major search engines like Google and Bing. They can conduct keyword research, study your competitors, identify broken links, explore backlinks and discover ways to further optimize your site.

You can also use SEO reporting software to audit your blog or website for technical issues like duplicate content, security problems, slow loading speeds, and server error pages.

What features make a good SEO reporting tool?

Every business has different needs when it comes to SEO reporting software.

For you, it might be to check competitor rankings to see how your business compares or to explore the number and quality of your backlinks. It can also be to audit your website or check which keywords you’re ranking for in SERPs.

Whatever your reasons are, picking the right SEO reporting software for your needs is critical if you want to understand your site’s performance completely. Before highlighting the best tools for this purpose, let’s take a look at some factors you should consider while making your choice.

  1. A clean and easy-to-navigate user interface
  2. A good range of primary reporting features like position tracking, rank tracking, backlink monitoring, drag-and-drop data visualizations, tracking competitor data and analytics, to mention a few.
  3. Accurate regional data and local insights for the countries and demographics you target.
  4. Customizable reports that are easy to export
  5. Easy scalability
  6. Pre-built integrations with third-party software
  7. Advanced features like automation, client integration, quality resources, white label reporting, and export access can significantly ease the SEO implementation and modification process.

The 9 Best SEO Reporting Software

Here’s my list of the best SEO reporting software in 2021.

1. GrowthBar

Ideal for: Freelancers, marketing teams and entrepreneurs

G2 score: 4.9/5

Pricing: GrowthBar offers a 5-day free trial. Premium plans start at $29/month, billed annually

GrowthBar is an easy-to-use SEO platform that helps users increase conversions, improve search engine rankings and drive business growth. This tool also provides you with insights and data to help you run effective organic, paid search and social media marketing campaigns.

GrowthBar allows you to conduct keyword research and find the right keywords to target to ensure higher search engine rankings, traffic and conversions. It suggests keywords and measures essential metrics like search volume, search engine ranking, CPC value, etc. for each suggested keyword.

This software also allows you to track your site’s rankings in Google SERPs for the keywords you’re targeting.

You’ll also be able to get insights into the search engine and social media marketing campaigns of your competitors. You can check their domain authorities, examine their backlinks, view their digital ads and track the volume of site traffic they get from organic searches.

GrowthBar also lets you increase your domain authority by providing you with data about your competitors’ domain authority.

You’ll be able to see the number of websites that link to your competitors and evaluate their popularity and trustworthiness. With this data, you can launch your own link building campaigns and get website owners to link to your website.

Key features of GrowthBar

  • Dashboard
  • Keyword rank tracking
  • Domain authority
  • Competitor organic traffic
  • Keyword suggestions
  • Backlink research
  • Google & Facebook ads
  • CPC
  • SpyFu integration

Pros of GrowthBar

  • GrowthBar is really easy to use.
  • The beginner plan is very affordable.
  • GrowthBar comes with a Chrome extension.
  • There are no limits when it comes to domain queries or keyword research.
  • GrowthBar gives you all the important data you need to execute an effective SEO campaign.

Cons of GrowthBar

  • GrowthBar’s backlink monitoring is basic.
  • The keyword suggestion feature does not show keyword difficulty scores.
  • Because of its simple nature, GrowthBar is not suitable for complex SEO projects.
  • You cannot do broken link building with GrowthBar.

2. Agency Analytics

Ideal for: Freelancers, and teams in a marketing agency and/or SEO agency

G2 score: 4.8/5

Pricing: Agency Analytics offers a free 14-day trial. Paid plans start at $49/month, billed annually

Agency Analytics is a powerful SEO reporting tool used by teams in marketing agencies to analyze and produce SEO-related information so that they can serve their clients better. Agency Analytics allows teams to automatically produce SEO reports, do keyword research, monitor backlinks, and perform SEO audits, amongst other things.

Agency Analytics comes with a set of widgets that can be used to monitor backlinks and linking domains, and analyze how audiences on different social media channels engage with their marketing campaigns. It also provides them with the ability to prepare customized dashboards that they can use to manage clients’ marketing campaigns.

With Agency Analytics, teams are able to monitor their clients’ search engine rankings on a daily basis. They’ll also have access to SEO ranking updates and be able to track rankings based on specific locations, whether city-level, country-wide or internationally.

The tool’s SEO rank tracker can help teams to pinpoint high-growth keywords and reveal niche keywords they might have missed. It can check if certain keywords have high search volumes and identify new keywords that they can target.

Agency Analytics also allows teams to conduct competitor analysis. They can monitor and analyze the search engine rankings of their clients’ competitors and identify areas to improve on by analyzing the backlinks, page authority and domain authority of the competitors.

Key features of Agency Analytics

  • Custom dashboards
  • Widgets
  • White label
  • Automated reports
  • Site auditor
  • Rank tracker
  • Task assignment
  • Sharing with clients
  • Backlink monitoring
  • Social analytics
  • SEO auditing
  • Staff account creation
  • PPC keyword tracking
  • Client reporting
  • Third-party app integrations

Pros of Agency Analytics

  • The interface is easy to use and navigate.
  • Agency Analytics is a cloud-based tool so you don’t need to download any software to use it.
  • Users can easily generate reports for clients and other team members.
  • This tool supports Google and Bing with their localized versions.
  • With Agency Analytics, you can examine the top 100 competitors for your chosen keywords.
  • Agency Analytics conducts both local and global SEO analysis.
  • This tool can pull information from different data sources adequately.
  • The customer service is great and supportive.

Cons of Agency Analytics

  • Agency Analytics provides so much data that it can be difficult to sort through and understand.
  • With Agency Analytics, the customization of imported data is limited.
  • On lower packages, teams can only monitor five URLs.

3. Ahrefs

Ideal for: Professional SEOs and owners of small to large websites

G2 score: 4.6/5

Pricing: Ahrefs presents a 7-day trial for $7. Premium plans start at $82/month, billed annually

Originally launched in 2011 as a backlink analysis tool, Ahrefs is now a SaaS-based tool that lets you conduct comprehensive SEO and backlink analysis on any domain, including your competitors’. The stand-out feature of Ahrefs is that it has the largest backlink index in the world (over 22 trillion internal backlinks).

The Ahrefs dashboard shows you a graphical overview of the most important metrics for the websites you are monitoring. It shows you the metrics from the Site Explorer on traffic, authority and backlinks, a Site Health score from the Site Audit, and the ranking evolution for the keywords you track with the Rank Tracker.

Here’s a brief overview of these important Ahrefs features:

Site Explorer

With Ahrefs Site Explorer, you can search any page or website for a complete backlink analysis, an estimate of the number of keywords the site is ranking for, the traffic the site generates and its traffic value. At a glance, you will see a pastureland of metrics for the site you’re exploring. These metrics include Ahrefs Rank, Domain Rating, Backlinks, Organic Keywords, Organic Traffic, Referring Domains and Traffic Value.

Rank Tracker

The Rank Tracker permits you to monitor your site for specific keywords in search engines. It shows you all the keywords you are ranking for and suggests associated keywords. This feature provides detailed information for every keyword you enter into the system and summarizes the information for your projects with SEO metrics like Average Position, Visibility, Traffic, SERP features, Positions, Distribution, Locations, Keywords, Competitors and Locations.

Site Audit

Ahrefs Site Audit tool crawls your site and gives you a Health Score based on the extensive analysis of the site. It also makes detailed suggestions as to the locations where you can enhance your technical SEO.

Keyword Explorer

My favorite Ahrefs feature, the Keyword Explorer, helps you analyze keywords that rank on search engines. This feature goes beyond the traditional Google lookups as it integrates with YouTube, Amazon and international search engines like Yandex and Baidu.

Once you put in a keyword, you’ll have access to an extensive overview of keyword metrics like Keyword Difficulty, Search Volume, CPC, Return Rate, and Global Volume.

Up until recently, I used Ahrefs mainly for competitor analysis and keyword research, and I found it to be one of those tools that are very hard to hate. The only downside that really mattered to me was the price. I found it to be too expensive for my needs right now so I canceled my plan.

If I ever need an advanced SEO tool in the future (and I will soon), I’ll definitely renew my Ahrefs plan. It’s that good.

Key features of Ahrefs

  • Site Explorer
  • Site Audit tool
  • Keyword Explorer
  • Rank Tracker
  • Content Explorer
  • Domain Comparison
  • SEO Toolbar
  • Batch Analysis
  • Link Intersect
  • Alerts
  • Detailed SEO Analysis
  • Filters for data segmentation

Pros of Ahrefs

  • Ahrefs is straightforward and easy to navigate.
  • It lets you keep track of your rankings for different keywords over time.
  • It has excellent, site-specific crawling abilities.
  • With Ahrefs, you can track keywords based on devices and locations that span 170 countries.
  • Ahrefs updates its features and adds new functionalities regularly.
  • Ahrefs offers exceptional support with help on every web page, a comprehensive FAQ, and educational tutorials.

Cons of Ahrefs

Ahrefs does not offer a free plan or trial. It can also get really expensive.

This software is geared towards SEO experts—not beginners—and experienced digital marketers.

It does not have an affiliate program.

Although Ahrefs has great on-site help, it is difficult to get personalized support.

4. Google Search Console

Ideal for: Small businesses, websites and blogs

G2 Score: 4.6/5

Pricing: Google Search Console is a complimentary SEO tool

Originally known as Google Webmaster Tools, Google Search Console (GSC) is a complimentary tool that helps users monitor their site’s performance, see backlinks, submit sitemaps, search traffic, and fix technical errors. It also helps to improve keyword rankings in Google SERPs.

I often use GSC to analyze my personal blog and I love it for a number of reasons. First, GSC is completely free (duh!). Second, it provides a wealth of information for all sorts of websites, especially those that represent businesses and brands.

Contrary to popular opinion, GSC isn’t just for researching new keyword ranking opportunities or organizing an SEO campaign. While this tool performs these functions well, it can also provide data that can help you streamline your SEO campaigns further.

In my opinion, the most valuable resource in GSC is the Performance Report. In this report, you can see important information about your site’s organic performance, and you can track important KPIs for your business’ continual growth. The Performance Report gives details about your site’s impressions, clicks, CTR and average position in Google Search.

This way, you can identify keywords with a high CTR and find the search queries that people use to find your website. You can also use the data to determine the keywords that can best reveal the behavior and search intent of your site visitors. This will help you know how to optimize your on-page content and create new content that will better match your current high-CTR and high-value traffic.

Most importantly, GSC can help you find and fix technical issues (manual penalties, crawling errors, malware detected, increase in 404 pages, etc.) to ensure that your web pages are correctly indexed & are accessible to visitors. Whenever technical issues are detected on your site, GSC will send you email alerts, and when you have fixed those issues, you can notify Google of that.

In spite of all these positives, I don’t recommend using GSC as your only SEO tool. I noticed that the average position data can be inaccurate sometimes, especially if your site’s impressions and clicks are low. But I love that you can link your Google Analytics account to GSC.

If you don’t want to use GSC, Google Ads is a great alternative.

Key features of Google Search Console

  • Integration of Google Analytics
  • Submission of pages for indexing
  • Mobile-first indexing
  • Errors and unindexable pages
  • Assess user interaction
  • Page positioning in search results
  • Keyword analysis through search queries
  • Diagnosis of technical site issues
  • Alerts when site issues are detected

Pros of Google Search Console

  • GSC is completely free to use.
  • It has a clean, attractive interface.
  • GSC lets you measure the performance of your keyword campaigns easily.
  • You can track and monitor your website’s backlinks.
  • With GSC, you can identify and disavow bad links.
  • You can directly submit a sitemap to Google for crawling.
  • GSC gives you access to important site data like total impressions, total clicks, average CTR and position, location-based and device-based visits, and the search queries your website ranks for.
  • GSC helps you identify and fix technical errors that have to do with security, site indexation, site crawling, site loading, structured data and mobile usability.

Cons of Google Search Console

  • You cannot submit an HTML sitemap.
  • GSC doesn’t provide site data for any other search engines apart from Google.
  • Sometimes, the error page might not get updated quickly so the issues you have fixed might keep showing up.
  • The position ranking data provided might not be accurate unless you have a sizable amount of clicks and impressions.

5. SEMRush

Ideal for: Professional SEOs and businesses of any size

G2 Score: 4.5/5

Pricing: SEMRush offers a free 7-day trial. Paid plans start at $99.95/month, billed annually

Created in 2005, SEMRush is a full-featured SEO reporting tool that helps marketers and agencies in digital marketing aspects like keyword research, content marketing, PPC, competitor analysis, SEO, etc.

SEMRush provides a lot of information about your site, which you can use to create traffic-generating content, understand search intent, identify link building opportunities, and make changes to technical areas of your site to increase ranking in SERPs.

While I was in search of a good keyword research tool that would serve my blogging needs, I came upon SEMRush and I tried the free trial of the Pro plan. The first thing I noticed about this tool was its extensive feature set. With SEMRush, you can do just about anything—keyword research, advertising research, market exploration, backlinks research, SEO audits, rank tracking, and many more. You can even use it to track your social media stats and schedule posts for all your social media channels.

SEMRush’s interface is very visual. There are auto generated graphs and you can compare your domains and run competitive analysis in just a few clicks. There is a PPC Keyword tool that helps you collect keywords, and Ad Builder that helps you find inventive ad ideas and create HTML adverts for your Google Display Network campaigns.

My favorite feature of SEMRush though, was the SEO Writing Assistant. It helps you optimize your article or content based on your top 10 Google rivals. With this add-on, you can scan your content for originality and improve your content’s readability, while maintaining your brand’s voice.

On top of all this, SEMRush offers an active SEO marketing community to help you learn more about SEO and inform you of the ever-evolving SEO best practices. It also seamlessly integrates with useful SEO tools like Google Analytics and Google Search Console.

Key features of SEMRush

  • Keyword research
  • Traffic analysis
  • Keyword Magic Tool
  • SEO Writing Assistant
  • Organic and advertising research
  • Position tracking
  • Social media tracker
  • Audience insights
  • Website Audit
  • Link monitoring
  • On-page SEO checker
  • Backlink checker
  • Ad builder
  • Market explorer
  • Automated reports
  • PPC keyword tool

Pros of SEMRush

  • This tool can help you track a competitor’s rankings and compare it with yours. In fact, you can add up to ten competitor domains in your SEO campaign.
  • With SEMRush, you can get detailed information on your site’s performance and how to increase its chances of ranking higher in SERPs.
  • SEMRush provides detailed reports in your domain analysis and SEO audits.
  • You can run a location-based search to know the local competitors ranking in the first ten pages of Google SERPs for any keyword.
  • SEMRush will notify you via email every week if there are any ranking changes.
  • Even on the entry-level plan, SEMRush lets you pull a generous amount of domain analysis reports daily—3,000 reports, to be exact.
  • SEMRush offers phone, email and live chat support.

Cons of SEMRush

  • Just like Ahrefs, SEMRush can get really pricey.
  • SEMRush has a bit of a learning curve, so you might need tutorials to be able to make sense of all the information provided.
  • The information provided by SEMRush is applicable to Google only. There is no data for other search engines like Yahoo and Bing.
  • The highest plan on the price tier (Business plan) only allows one user account. If you want more than one person to have access to your account, you’ll have to pay extra money per user.
  • SEMRush does not provide information about the number of backlinks you need to rank for a keyword.
  • You’ll only get access to API credits if you’re on the Business plan.

6. Moz Pro

Ideal for: Small businesses, marketing agencies and enterprises

G2 score: 4.4/5

Pricing: Moz offers a 30-day free trial. Premium plans start at $179/month

Moz Pro is a full-featured SEO package that helps businesses enhance their pursuit engine rankings and online visibility. It allows you track and manage rankings as well as research keywords, optimize pages, report performance, evaluate links and identify technical SEO fixes.

Moz automatically analyzes SEO opportunities, site errors, etc. and provides valuable insights, which helps you save time by tailoring your content accordingly and streamlining workflows. This tool uses various tools to keep you abreast of ranking fluctuations and prioritizes each of them based on their severity.

The major features in Moz Pro are:

Keyword Explorer

Moz’s Keyword Explorer gives you access to more than 500,000 vetted keywords and provides accurate volume estimates of the keywords. It also provides valuable suggestions by focusing on long-tail keywords. This tool shows how popular a search query is, how difficult it is to rank for the query and other related queries you should incorporate in your content.

There is a Priority Score listed for any keyword you enter. This metric quantifies the keyword’s importance for your business, and is based on the search volume, CTR and competition rates of the keyword.

Link Explorer

Moz’s Link Explorer has an index of more than 40 trillion links. This functionality is great for tracking brand mentions and new links, which will help you understand how your site ranks in SERPs. It calculates the SEO strength of a domain name and its web pages, based on the Domain Authority and Page Authority.

Link Explorer uses industry metrics to access and analyze top links that help find new link opportunities (through competitor domains), discover unlinked mentions and reclaim broken links. You can also search and remove potentially harmful links that can get you penalized.

Site Crawl

Moz’s Site Crawl tool highlights several serious technical issues on your website, including missing title tags, faulty redirects, duplicate content and response code errors that can reduce your SEO performance. It provides tips and links to guides on how to fix these errors, which are great for users who have never made technical SEO changes to their websites before.

Site Crawl prioritizes issues according to their severity and automatically alerts you if there are any significant changes in the status of your domain.

Moz Pro also has built-in reporting tools which provide in-depth SERP analysis. With these reports, you will be able to see how your website, content and web pages are shown in SERPs as well as identify what to do to improve your SERP performance. The reports can be shipped into PDF or CSV format for further analysis.

Key features of Moz Pro

  • Global rank tracking
  • Competitor rank tracking
  • Local and mobile rankings
  • Universal and enhanced search rankings
  • SERP analysis
  • Link opportunities
  • Keyword explorer
  • Site crawler
  • Page optimization
  • In-depth SERP reporting
  • Automated and custom reports
  • Report Export

Pros of Moz Pro

  • Moz helps you discover relevant keywords to target in your content.
  • Moz helps you discover content that needs to be improved to rank better in SERPs.
  • Moz helps you understand how your competitors rank for certain keywords.
  • Moz’s keyword tracker tool helps you to easily track keyword progression over weeks and months.
  • Moz’s on-page grader helps you audit your site to find and improve any technical issues with your web pages.
  • Moz can track keywords across major search engines, such as Google, Yahoo and Bing, across 200 countries.

Cons of Moz Pro

  • Moz’s interface is not super intuitive.
  • Moz’s reporting functionality can be difficult to set up and customize.
  • If your business relies heavily on competitor analysis, then Moz’s competitor analysis functionality can seem basic.
  • Unlike SEMRush, Moz pro does not offer tools for managing link outreach.

7. Google Analytics

Ideal for: Bloggers, and businesses of all sizes

G2 score: 4.5/5

Pricing: Google Analytics is a free tool.

Google Analytics (GA) is an SEO reporting software that lets you track your site traffic, and provides valuable insights into what’s going on in your website. The GA dashboard helps you classify your site data, and with it, you can optimize your marketing campaigns and identify the things you have to do to increase your business growth.

To help you understand who your customers are, where they come from, and the actions they take on your site, GA provides you with four basic reports. They are:

The Audience Reports

These reports show you the number of active users over the span of a customizable range of time. You can see your users’ session duration, the last time they were on your site, the device, channel and platform they used, and the revenue they have generated so far.

The Audience Reports also show you specific details about your visitors, such as their age, gender, the country they are in, the language they speak and their interests.

The Acquisition Reports

These reports are used to compare the performance of various marketing channels and identify which sources send high-quality traffic that lead to conversions. It groups the traffic coming to your website into the different channels from which they came (organic, email, referral, CPC, AdWords, social networks, campaigns, etc.) and shows you which source(s) is the most effective.

The Acquisition Reports also show the performance of organic-search traffic, the best search queries, your impressions in search results and post-click data about engagement e.g. ecommerce conversion rate and bounce rate.

The Behavior Reports

These reports help you interpret your users’ behavior on your site. In these reports, you can see how often your users visit and/or return to your website. It breaks down the distribution and engagement patterns for new and returning users individually, and gives you insights on the return value of your site.

The Behavior Reports show you the path your users take on your site i.e. the page through which they entered and the page from which they exited. It also shows how long your users stayed on your site and the technologies they use to consume your content.

The Conversion Reports

Google Analytics’ Conversion reports provide metrics to consider your online business value, whether it is payment or other valuable events i.e. signups, leads, subscribers. You can drill down through the transformation funnel with the preset quest options or customize your own.

Google Analytics’ Conversion reports provide metrics to consider your online business value, whether it is income or other valuable events i.e. registrations, leads, subscribers. You can drill down through the transformation funnel with the preset tracking choices or customize your own. Conversion reports can give you user insight as to how to attract your audiences to reach the bottom line: sales and revenue.

Features of Google Analytics

  • Campaign measurement
  • Advertising reports
  • Custom dimensions
  • Flow visualization
  • Mobile ads measurements
  • Content experiments
  • Audience data and reporting
  • Mobile traffic
  • Traffic sources
  • Remarketing
  • Real-time reporting
  • Dashboards
  • Multi-channel funnels
  • API
  • Universal analytics

Pros of Google Analytics

  • GA has an easy-to-navigate user interface.
  • GA’s user pathing and flows can help you better understand how your site visitors move through your content.
  • The reports show how your visitors from each source engage with your website.
  • GA tracks a multitude of website analytics in detail.
  • GA’s metrics are easy to understand and can help you complete informed decisions about your website.
  • GA is great for making reports to present to your team and/or clients.
  • GA integrates seamlessly with popular platforms like Zendesk, WordPress, Shopify and Marketo.

Cons of Google Analytics

  • It can be difficult to set up more than one account for Google Analytics.
  • As opposed to the web version, GA’s mobile app does not have an intuitive interface.
  • GA picks up bogus traffic from spam bots.
  • Integrating GA with other apps can be a complicated process.
  • GA defaults to last-click attribution.
  • GA doesn’t show the search queries people use to find your site.

8. Databox

Ideal for: Businesses of all sizes

G2 score: 4.4/5

Pricing: Databox offers a free forever plan. Paid plans start at $72/month.

Databox is a tracking and reporting software that allows you to keep all your important metrics and KPIs in one place. This tool collects all your relevant information and presents it to you in a simplified way.

Databox allows you to set and track your goals easily. With Databox, you can track goals like clicks from email subscribers, number of new visitors, and traffic sessions. You can use the analytics in your dashboard to evaluate your performance and then, you can set new goals that are realistic and achievable for your business.

Once you have set a goal, Databox uses charts—a line chart, a bar chart, a number block, and a gauge chart—to show you the progress you’ve made. Each of these charts gives you comparisons as to how your metrics have morphed over time and allow you to see how close you are to achieving your goal.

In addition to realistic goal-setting, Databox also allows you to create reports. You can either choose a report template from the variety of pre-made templates or create your own custom report, where you can remove unnecessary metrics and show the exact information you need. The Databox Query Builder allows you to get custom data from your integrated apps and create advanced reports about every aspect of your marketing campaign, including SEO, PPC and social media.

Databox integrates seamlessly with other popular apps and tools, including Facebook, Marketo, Shopify, Google AdWords, Google Analytics and Salesforce. You can link your Databox account to the platforms you use the most, and create customized reports showing the information you need.

With Databox, you can fine-tune your tracking and reporting process, and reduce the overall amount of time you spend on reporting.

Features of Databox

  • Dashboards
  • Graphs and charts
  • Real-time updating
  • Email reports
  • Internal, external and consolidation data sources
  • Historical snapshots
  • KPIs
  • GDPR compliance

Pros of Databox

  • Databox has a clear, intuitive interface.
  • Databox makes it easy for you to understand complex data sets.
  • The drag-and-drop features in the dashboard allow you to customize them without the need of any coding experience.
  • With Databox, you can set achievable goals for your business.
  • You can update data in real-time with Databox.
  • Databox integrates with popular apps like Medium, Convertkit, Ahrefs, Zapier,, etc.
  • Databox has a mobile app that helps you track and monitor your data on the go.

Cons of Databox

  • Databox can get really pricey.
  • It can be a bit tricky to set up some integrations on Databox.
  • Databox lacks extensive customization features.
  • Databox places limits on the number of simultaneous dashboards.
  • It can be hard to select custom ranges for data analysis.

9. Google Data Studio

Ideal for: Small businesses, mid-size companies and enterprises

G2 score: 4.3/5

Pricing: Google Data Studio is a complimentary tool.

Google Data Studio (GDS) is the part of Google Analytics 360 suite that helps you convert analytics data from other platforms into simplified reports with data visualization.

GDS reports are customizable and easy to comprehend. You can experiment with fonts, colors, labels, size and borders. You can drag and fit the chart metrics any way you want it, and add your company’s logo in the reports you create.

You can integrate your GDS dashboard with an ecosystem that can read HTML just by copying and pasting the iframe snipped. This will help your audience save time because they won’t need to log into Data Studio. While this isn’t a viable solution for embedding into a SaaS application, it works well for internal use.

Google Data Studio integrates seamlessly with other apps in Google’s ecosystem like Big Query, Google Analytics, Google Sheets, etc. In fact, GDS will allow you to import any kind of data provided it is in Google Sheets. You can share reports directly with your team, and your team members can edit it just like any other Google document.

Key features of Google Data Studio

  • Modern and interactive data visualizations
  • Pre-made templates
  • Automated, customizable reports with real-time data
  • Unlimited widgets
  • Dynamic controls
  • Filter tools
  • Optional chart metrics
  • Data blending
  • Team collaboration
  • Integration with other apps in Google suite
  • Tutorials

Pros of Google Data Studio

  • GDS is completely free to use.
  • GDS is completely cloud-based and completely managed so you don’t need to install any software to use it.
  • It has an easy-to-use user interface.
  • You can pull data from up to 12 different data sources.
  • Being from Google’s ecosystem, GDS has the sharing mechanisms and granular access control that are typical of all Google apps.
  • GDS supports live data connections.
  • With GDS, you have access to unlimited widget options.

Cons of Google Data Studio

  • GDS does not allow reports to be exported as a PDF, CSV or any other file type. The only way to share GDS reports is to share the URL.
  • You cannot automate report delivery in GDS.
  • Compared to other BI tools, GDS has average visualizations.
  • If your company relies heavily on metrics, you might need developer resources to automate the data.

Wrapping It Up

Finding the most relevant SEO tools to report site analytics can be difficult and intimidating. It doesn’t help that there are hundreds of tools in the market that were built just for this purpose. However, this list narrows your options down quite a bit.

If you are on a tight budget, you could take advantage of the free tools on this list– Google Analytics, Google Search Console and Google Data Studio. Nevertheless, you should pair these tools with other complementary tools to get better results and lighten your workload. GrowthBar and AgencyAnalytics are great options for this purpose as their paid plans are a bit cheaper.

If you have multiple clients or you run an agency, tools like SEMRush, Ahrefs, Databox and AgencyAnalytics will serve you well. SEMRush and Ahrefs are particularly great options if you need a full SEO suite rather than just a reporting tool. Databox is great if you need a tool for just your website as it has a free forever plan.

If you want to test the waters before purchasing a tool, then you should definitely check out Moz Pro and AgencyAnalytics. Moz gives a whopping 30-day free trial!

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