What Is Retargeting In Google Ads and How Does It Work?

What is Retargeting In Google Ads and How Does It Work?. You’ve probably felt the unsettling sensation of a product stalking you on the internet. Maybe you once looked online for new hiking boots for a camping trip in the summer, added your preferred pair to the cart, then closed the browser because you were preoccupied.

What Is Retargeting In Google Ads and How Does It Work?

In this article, you can know about What Is Retargeting In Google Ads and How Does It Work? here are the details below;

The identical boots were gazing back at you the next time you opened Gmail or a website story from your neighborhood newspaper. The retargeting campaign was successful if this reminder motivated you to make the purchase.

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Google ads can assist you as a small business owner maintain your products in the minds of potential buyers. Here is more information about retargeting and how to create a successful campaign.

What is retargeting?

You can target potential consumers who have visited your website but not made a purchase using Google Ads retargeting or Google Ads remarketing. Online advertisers can use remarketing strategies to successfully re-engage qualified prospects or customers who have shown interest in your business or items.

3 advantages of Google Ads retargeting

With Google Ads, remarketing campaigns can be run to generate qualified leads and reduce ad spend. Three of the key benefits of Google Ads retargeting are as follows:

1. Re-engage people who’ve shown interest in your business

Because they have already shown interest in your offerings by visiting your website, previous site visitors make better-qualified leads than those who are unfamiliar with your brand. These previous visitors may be thinking about buying something, and seeing a remarketing advertisement may give them the push they need.

2. Reach remarketing audiences across the internet

The company’s extensive reach is one advantage of using Google Ads for retargeting ads. A Facebook retargeting campaign may be seen by potential buyers on social media, but Google Ads are displayed throughout Google domains, such as Google search, Gmail, and YouTube, as well as the Google Display Network, which reaches better than 90% of internet users globally. Also check Google AdSense earnings per click

3. Spend less on Google Ads

A cost-effective online marketing tactic is Google Ads retargeting. Remarketing ads typically cost less per click than other Google Ads since it helps you focus on people who have already expressed interest in your products. Retargeting Google search typically costs $1.23 per click, compared to $2.69 for a standard Google search ad.

How to set up a Google remarketing campaign

It takes a few extra steps up front to create your first Google Ads remarketing campaign. To swiftly reach your remarketing audience, take the following actions:

1. Create a Google Ads account

You must first open a Google Ads account before you can begin building remarketing lists of prior site visitors or even running regular Google ads. To register, go to the Google Ads website and click “Start now.” Next, input your company name, URL for your website, and Gmail address.

2. Add the Google Ads tag to your website

You must include Google’s remarketing tag on your website in order to start gathering audience information. You may track website visits using the Google Ads tag. Each page for which you want to collect data should have it. You can, at your discretion, additionally insert an event snippet to enable you to keep track of user behaviors such when they add an item to their shopping cart.

By going to Audience Manager under Shared Library under Tools in your Google Ads account, you can set up your tag and event snippet. Click Audience Sources next. Search for the Google Ads Tag card, click Detail, and then select “Set up tag.”

Access Google Tag Manager and copy the code after creating your Google Ads tag. Insert it on your website’s pages in between the header tags.

3. Create a remarketing list

Next, use your Google Ads account to create a remarketing list. View the remarketing lists tab in the audience lists section of your audience manager by going there. Then make a list of people who use your website, mobile app, customer emails, and YouTube. The focus of this essay is on website users, the most popular category of remarketing list.

After choosing website users, give your list a name and decide which criteria former visitors are included. You have the option to choose only those who have viewed specific pages or engaged in specific actions. Select a membership duration next, which specifies how long a potential customer will stay on your retargeting list after performing the required action.

4. Set up a retargeting campaign

Setting up remarketing campaigns and remarketing ads is identical to producing ordinary Google ads, whether they be Google Search ads or display ads on the Google Display Network, once you’ve added Google Ads tags to your website and made a remarketing list.

Navigate to the “New campaign” button in your Google Ads account and select the desired ad type. Then you are asked to specify your target audience. You choose your remarketing list here. Continue setting up retargeting ads from there in the same way that you would any other Google ad.

How to integrate Shopify and Google tag for Google Ads

  • Tag for Google Ads
  • Open Shopify’s code.
  • Verify if Google tracking is active.
  • The header with code
  • Conserve your work

Follow these detailed instructions to add your Google Ads tag to your Shopify website (or, if you’re uncomfortable altering code, you can always hire a Shopify expert):

Tag for Google Ads. Copy your code by going to the Google tag manager in your Google Ads account.

Open Shopify’s code. Open your Shopify account in a new browser window. Open Shopify and select “online store.” Next, select “edit code” from the list of “actions.” Open your theme.liquid file under “layout” from there.

Verify if Google tracking is active. Your website code may already contain Google tracking if you use Shopify’s Google channel. Replace any existing ga.js, gtag.js, or analytics.js files with your new code if you find any because duplicate tracking events might lead to false reporting.

In the header, paste the code. Place the copied Google Ads tag code between your head> and /head> tags.

Conserve your work. After inserting your code, click Save to complete.

Retargeting strategies for ecommerce businesses

While using a Google Ads tag to target previous site visitors is the most popular remarketing technique, you can also use an email list to target a specific audience with Google Ads. Here are a few alternative methods for each technique:

Targeting past website visitors

Retargeting efforts nearly always entail contacting previous site visitors, but depending on user behavior, your campaign’s emphasis may become far more narrow. Here are a few tactics to take into account:

Identify previous visitors who left shopping carts unattended.

Target previous site visitors who looked at particular items or pages.

Target visitors who skipped through certain web pages that you believe might have persuaded them to buy from you.

Targeting a custom audience list

In order to use a less popular remarketing technique, your company must already have the email addresses of the potential clients it wants to contact. A few techniques for making an efficient custom audience list are listed below:

Find your best clients using Shopify Audiences based on their characteristics, interests, or behavior.

Focus on prospective consumers who have provided their email address in order to receive a first-time discount code, but who have not yet made a purchase.

Go after previous clients who haven’t bought anything in a while.

How to measure the success of your retargeting campaign

It’s simple to evaluate the effectiveness of your retargeting campaigns with Google Analytics. To track conversions and calculate the ROI (return on investment) of your remarketing ads, use event snippets. Adjust your targeting and ad creatives as you gather this data to see what results in better success. Make the most of your ads by using this knowledge.

FAQ for Google Ads retargeting

What is the price of retargeting?

Remarketing ads often have a cheaper cost per click than Google’s standard targeted ads. Retargeting search ads cost approximately $1.23 per click, whereas retargeting display ads typically cost 66 per hit.

What is a typical issue that companies have with Google Ads retargeting?

Finding the most effective means of persuading prior site visitors to make a purchase is one of the most difficult components of running retargeting ads.

How can I use Google Ads retargeting to target particular audiences?

Reaching a certain demographic—previous site visitors—is the goal of Google Ads retargeting. By only considering previous visitors who have carried out particular behaviors on your site, you can achieve more precise targeting. Your remarketing list can also be filtered depending on demographics like age, gender, and geography.

Are Google Ads retargeting’s capabilities restricted in any way?

You can only contact users who have already visited your website with Google Ads retargeting, which is a major limitation. While this focus can successfully entice returning visitors, it may exclude untapped markets of potential clients.

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