Cheap Email Marketing Services will be discussed in this article. EmailTooltester is supported by textbooks like yourself. We may earn an affiliate charge when you buy through our links. Of course, this won’t increase the cost of your subscription. I was shellshocked when my email list hit 2,500 subscribers and I was suddenly flung into Mailchimp’s no man’s land.
I’d jumped up a whole tier to their plan for 5,000 subscribers – which would cost me an extra $500 a year. Once the shock had worn off, I got to work researching the cheapest email marketing software to see if there was a way I could keep growing my audience without breaking the bank. If you’re in the same boat and are searching for the cheapest email marketing providers, we’ve got you. Maybe you’ve been using a popular ESP for a while and are looking for a cheaper alternative, or maybe you’re feeling restricted by the limitations of your current free email marketing software.
Whatever your situation is, here’s a list of the best cheap email marketing services that don’t require you to compromise on features. In fact, many of the tools on our list offer a wide range of advanced features, including automations, segmentation, and beautiful landing pages, as you’ll see in a minute.
Top 9 Cheap Email Marketing Services In 2023
In this article, you can know about Cheap Email Marketing Services here are the details below;
We’ve listed nine of the cheapest email marketing software from cheapest to most expensive. Each affordable email marketing tool has a monthly plan that’s budget-friendly and will support you as your business grows. We’ve included a list of the features you get on each of the cheapest email marketing service plans, plus an idea of who the tool is best suited to so you can find the best marketing automation tool for your needs. Here’s our guide to the cheapest email marketing software.
1. Maildroppa
If you’re looking for a tool to send simple newsletters to your audience, Maildroppa is an inexpensive option. The downside is you’re limited to text-only emails, which isn’t ideal if you want to send media-rich campaigns or simply want to add your logo to a campaign. However, it does include comprehensive reporting, campaign customization, pre-made signup forms, and advanced filtering and scheduling options. European brands can also benefit from built-in GDPR compliance. Otherwise, the easy-to-use form builder, progress bars, and custom triggers help customize the entire sign-up flow to create a smooth experience for your subscribers.
Maildroppa’s key features on the Premium plan:
- Unlimited emails
- Customizable form fields, welcome emails, and opt-in forms
- Easy email editor
- Subscriber segmentation and tagging
- Advanced analytics tool
- 24/7 email support
Maildroppa Pros:
- Built-in GDPR compliance
- Progress bars that visualize the performance of each sign-up form
- Advanced filtering options (such as segmentation and tagging) for personalized email marketing sequences
Maildroppa Cons:
- Limited to text-only emails
- Unable to brand emails with media or logos
- No advanced automations apart from an autoresponder for signups – but it looks like they will introduce this feature soon
Maildroppa Pricing:
- Free plan for up to 100 subscribers
- From $5 a month for 1,000 subscribers on the Premium plan
Who should use Maildroppa?
Maildroppa is ideal for small startups or one-person marketing departments who want to send simple emails without any fuss. It’s also a good fit for entrepreneurs and creators who send text-only newsletters to their audiences.
2. Zoho Campaigns
Zoho Campaigns offers a ton of value for a very affordable price. The simple drag-and-drop email template creator makes it easy for non-techy users to design professional-looking emails quickly and the intuitive dashboard offers detailed reports at-a-glance. You get a lot for your money, from responsive designs and triggered automated workflows, to customizable messages and sample sequences you can use for inspiration.
It functions in the same way as a full-stack email marketing software at a fraction of the cost. Users cite it as easy to navigate and learn, especially for email marketing newbies (or brands that don’t want to invest hours of time mastering a complicated new system).
Zoho Campaigns key features on the Standard Plan:
- Unlimited monthly emails
- Basic segmentation
- Ready-made email templates
- Basic drag-and-drop workflows
- A/B testing
Zoho Campaign Pros:
- Very cost-effective for the features you get
- Easy to import and edit existing email templates
- Simple drag-and-drop email creator
- Intuitive, easily navigable dashboard
Zoho Campaigns Cons:
- It gets expensive if you want to add the CRM option
- Slow load times for large lists
- Some users have reported a drop in deliverability and have had a large number of emails go straight to spam
Zoho Pricing
- Free plan for up to 2,000 subscribers
- From $7 per month for 1,000 subscribers on the Standard plan (25% discount available on yearly plan)
- Pay-as-you-go option also available
Who should use Zoho Campaigns?
Zoho Campaigns is great for small businesses that want the advanced features of a full-stack email marketing tool without the cost. The automated sequences, abandoned cart campaigns, and ready-made email templates are great for retail and ecommerce companies.
3. MailerLite
MailerLite is the trendy new kid on the block. When you sign into the tool, you’re met with a very slick, simple interface—but don’t let that fool you into thinking it only offers a simple selection of features. In fact, MailerLite is packed full of features, including trigger automations, welcome series, countdown timers, and integrated surveys. You can even create entire websites.
But while you do get all these juicy features for an affordable price, the costs start to climb when you want to add on extras. If you need an HTML email editor, promotional pop-ups, or a preference center, you need to upgrade to an Advanced account. It’s still not particularly expensive, but it is a big jump from the cheapest Growing Business plan, especially for small brands on a budget.
MailerLite’s key features on the Growing Business plan:
- Unlimited emails
- 24/7 email support
- Unlimited email templates
- Unlimited websites and blogs
- Unsubscribe page builder
- Dynamic emails
- A/B testing
MailerLite Pros:
- Easy to operate with a clean & simple interface
- An advanced landing page builder that allows you host your landing pages on MailerLite or your own domain
- You’re not charged for inactive subscribers or email addresses that have bounced
- A ton of components for a very affordable price
- Good deliverability rates as we’ve found in our tests
MailerLite Cons:
- Lacking some pro features, including full reporting and advanced automations
- Can’t create popups on the basic plan
- Limited segmentation on the cheaper plan
- Email support only – you need to upgrade to the Advanced plan for live chat support
MailerLite Pricing:
- Free for up to 1,000 subscribers
- From $10 a month for 1,000 subscribers on the Growing Business plan
- 15% discount available for yearly plans
Who should use MailerLite?
MailerLite is a great email marketing option for small business owners, bloggers, and creatives who are on a budget and want to do more than just send newsletters. There are plenty of features tailored to bloggers, including RSS campaigns and WordPress integration. This, paired with the slick, simple interface makes it a top choice for those just starting out.
4. Sender
Sender has a surprisingly advanced library of features for such a low price. If you want to explore complex automations and dip your toes into the world of transactional emails, it’s a good place to start. You can set up abandoned cart emails, segment customers based on past purchases and behavior, and move subscribers from list to list depending on their most recent interactions with your brand.
Perhaps the biggest boon of Sender is its ability to pull product info from a URL into your emails—a total game-changer for small ecommerce brands. Copy and paste the product URL and Sender will automatically extract relevant images, descriptions, and prices into your emails.
Sender’s key features on the Standard Plan:
- Up to 30,000 emails a month
- Email marketing automation features
- Branded emails
- SMS campaigns
- Spam checker
- Google Analytics Tracker
- Pre-built workflows
- Custom trigger automations
- Unlimited segmentation
- Customizable popup forms, sign up forms, and landing pages
Sender Pros:
- Simple to use for email marketing newbies
- Complex automations for a very affordable price
- Powerful ecommerce features that automate manual work
- The Standard Plan comes with a plenty of features—almost the same amount as the professional plan (bar SMS automation and advanced group reporting)
Sender Cons:
- Limited amount of pre-designed email templates
- Limited data for comparing the performance of email marketing campaigns
- Just a handful of integrations
Sender Pricing:
- Free for up to 2,500 subscribers (emails will contain Sender branding)
- From $10 for up to 2,500 subscribers on the Standard Plan
- 2 months free when paid annually
Who should use Sender?
If we haven’t made it clear already, Sender is perfect for small ecommerce brands looking to start creating complex email marketing campaigns. The range of transactional emails and the ability to automatically pull product information from a website is invaluable for creating slick sequences geared toward sales.
5. SendPulse
SendPulse offers an entire marketing ecosystem including cheap email marketing software. Users can create beautifully branded emails either using the drag-and-drop template builders or by choosing one of the 130+ pre-made email templates. Easily add text, images, buttons, and videos without worrying about getting past spam filters—SendPulse’s built-in spam checker helps prevent you from getting blacklisted and improves your deliverability at the same time.
Perhaps the biggest benefit of SendPulse’s email marketing software is its ability to slot into the wider marketing tech stack. As you grow, you can incorporate chatbots, web push notifications, and SMS campaigns to keep up with customer demands. But even without these add-on solutions, you can still send welcome emails, abandoned cart reminders, and notifications triggered by user behavior.
SendPulse’s key features on the Standard plan:
- Unlimited emails
- Up to 10 automated workflows
- Up to 3 landing pages
- Full A/B testing capabilities
- Up to 5 saved subscriber segments
- Access to all pre-made email templates
SendPulse Pros:
- Huge library of pre-made email templates
- Create media-rich emails built to bypass spam filters
- Track and analyze data in real-time
- A vast collection of tutorials on the brand’s YouTube channel
SendPulse Cons:
- Works best as part of a larger marketing ecosystem, which can quickly become expensive
- The interface isn’t as intuitive as other providers’
SendPulse Pricing:
- Free plan for up to 500 subscribers
- From $12 a month for up to 1,000 subscribers on the Standard Plan
- 20% discount available for yearly subscriptions
Who should use SendPulse?
Use SendPulse if you want the features and capabilities of an expensive email marketing tool without the huge price tag. The best part is, SendPulse grows with you—the more you scale, the more features you can add to your account. So, if you’ve got big plans, SendPulse is a good bet.
6. Mailjet
If you’ve ever wanted to collaboratively work on an email with your entire team in real-time, look no further than Mailjet. The email marketing software was designed with small teams in mind and comes complete with no-code templates, powerful segmentation, and even SMS capabilities. But perhaps the biggest selling point is its cool collaboration feature that turns newsletter creation from a lonely, solo venture into a team activity.
If you’d rather go it alone though, the host of other features sweetens the (already great) deal. The downside is that, while there is a generous sending limit on the Essential plan (send up to 15,000 emails a month), it can start to get pricey when you need automations and A/B testing.
Mailjet’s key features on the Essential plan:
- 15,000 emails a month
- Drag and drop editor
- Subscription forms
- Statistics and analytics
- Unlimited contacts
- 100+ email templates
- 85+ integrations
- Segmentation
Mailjet Pros:
- Multi-user collaboration for real-time creation
- Easy-to-edit no-code templates
- Generous sending limit on the Essential plan
Mailjet Cons:
- It costs more to unlock certain features, including automations and A/B testing
- Limited segmentation capabilities
- List management isn’t as easy as it should be
Mailjet Pricing:
- Free to send 6,000 emails a month
- $15 a month for the Essential Plan (paid monthly)
- 10% discount available for annual plans
Who should use Mailjet?
Mailjet is ideal for small teams working in a collaborative environment. The no-code templates also make it a good bet for less-technical users. If you’re a keen fan of integrations and have an existing tech stack you want to loop together, you’ll enjoy the 82 integrations, including ecommerce platforms, CRMs, and social media platforms.
7. Moosend
Moosend has been on my radar for a while and I’d recognize the cute cow face anywhere. When you get past the fun mascot, it turns out Moosend is a pretty robust but cheap email marketing software for small brands. It comes equipped with all the usual suspects, like triggered sequences, drag-and-drop form builders, and slick reporting. But you can also A/B test subject lines and email content, as well as incorporate countdown timers to create that all-important sense of urgency.
One nifty little bonus is that teams can comment on other designs and provide feedback from within the tool itself (goodbye endless email threads!). The biggest selling point is its endless selection of automated workflows. You can design your own from scratch or use existing templates for abandoned cart campaigns, upsell emails, or even simple anniversary flows. While Moosend recently removed its free plan (more boo than moo), you can make the most of a 30-day free trial to see if it’s the platform for you.
Moosend’s key features on the Pro plan:
- Unlimited emails
- Marketing automation workflows
- Customizable landing pages and forms
Moosend Pros:
- Handy credit system if you only send emails occasionally
- Huge collection of automated workflows
- A/B test subject lines and content
Moosend Cons:
- There’s no free plan available
- Limited selection of signup forms and email templates
- Average deliverability rates, as we found in our tests
Moosend Pricing:
- From $16 a month for up to 1,000 subscribers on the Pro plan
- Further discounts available when paid annually
Who should use Moosend?
If you don’t send emails often or simply want to try out a handful of email marketing features without breaking the bank, Moosend’s credit system is a great alternative to the full subscription. Otherwise, the tool is perfect for small businesses and entrepreneurs that want to automate large parts of their email marketing efforts.
8. GetResponse
There’s always the worry that tools with such an extensive selection of features (including a host-your-own-webinar feature!) are going to present a massive learning curve. But GetResponse successfully walks the line between an extensive collection of useful features and an easy-to-use platform. And boy, is it easy to use.
The menu of “Quick links” accessible from the main dashboard makes it super simple to start doing whatever you want to do right away—whether that’s creating a newsletter, a landing page, or a signup form. While GetResponse is at the pricier end of cheap, there’s a reason for that. The library of pre-built automations includes everything from winback campaigns and welcome sequences to post-purchase retargeting and loyalty campaigns—all of which you can edit yourself to fit your unique needs. On top of that, the intuitive drag-and-drop email builder lets you plug in your branding, fonts, colors, and own media to create a rich reading experience.
GetResponse’s key features on the Email Marketing plan:
- Unlimited emails
- Visual email editor
- A/B testing capabilities
- Click tracking
- Scheduling
- Access to pre-designed templates
- Autoresponders
- Spam checker
- Basic segmentation
- Website builder
- Customizable popups, forms, and landing pages
GetResponse Pros:
- Easy to use despite an incredibly long list of features
- Large library of customizable automations and workflow
- Ability to fully brand and customize emails with a drag-and-drop builder
- Detailed reporting to keep track of your email marketing KPIs
- Extensive range of beautiful email templates
GetResponse Cons:
- You have to upgrade for additional automations and advanced segmentation – and there’s a big jump up to the next plan
- Our tests show that deliverability rates are lower than other providers
- Not cheap for ecommerce owners, as you need the pricer Marketing Automation plan for features like ecommerce tracking and abandoned cart emails
GetResponse Pricing:
- Free for up to 500 subscribers
- From $19 a month for 1,000 subscribers on the Email Marketing plan
- 15% discount for annual subscriptions
Who should use GetResponse?
The great thing about GetResponse is its intuitive interface and ease of use, which makes it ideal for both email marketing newbies and seasoned pros. Even if you don’t use all of the available features, the low cost provides incredible value for a library of beautiful templates and the drag-and-drop workflow builder.
9. Omnisend
Designed specifically for ecommerce, Omnisend generously offers all of its advanced features in its free plan—ideal if you want to explore the possibilities without remortgaging your house. When you sign in, you’re directed to a simple dashboard with a “Goals” tab. Here, the tool suggests ways you can improve business based on your previous email campaigns and existing subscriber count—a nice little boost for your email plans. Campaign creation includes A/B testing and you can even incorporate push notifications and SMS automations into the mix.
The downside is that, while there are templates you can customize, they’re pretty limited and slightly outdated—it’s often best (and easier) to create your own from scratch rather than trying to heavily customize an existing template. Like GetResponse, there is an extensive range of pre-made automations, including abandoned cart sequences, order confirmations, and back-in-stock reminders.
Omnisend’s key features on the Standard plan:
- 12,000 emails a month
- Up to 60 SMS messages
- Unlimited web push notifications
- Professional-looking email templates
- Pre-built automations and workflows
- Popups and signup forms
- Unlimited segmentation
- Sales and performance reports
- A/B testing capabilities
Omnisend Pros:
- Seamlessly integrates with all major ecommerce websites, allowing you to include personalized product recommendations
- Unique email features such as scratch cards and gift boxes to incentivize purchases
- An extensive selection of marketing automation options
- All features included in the free plan
Omnisend Cons:
- Limited integrations with marketing platforms
- Our tests revealed relatively low deliverability rates
Omnisend Pricing:
- Free for up to 250 subscribers
- $20 a month for 1,000 subscribers on the Standard Plan
Who should use Omnisend?
Omnisend was made for ecommerce brands. The extensive selection of shopping-based automations helps you contact consumers wherever they are in the buying expedition. It’s also ideal for brands that want to explore the full capabilities of an email marketing tool without breaking the bank.
When should you upgrade your free plan?
While free plans are great for getting you out of the starting gates, they can hold you back the more you grow. I spent a long time researching my options when my Mailchimp plan increased overnight and I ended up choosing a plan with ConvertKit that was $20 cheaper a month but still more expensive than some of the other options available.
The reason? Because my goal was to grow my business, not stay in exactly the same place. I needed the automations to sell my courses and I needed the advanced workflows to plot out sequences that would nurture my existing audience.
As this list shows, you can get a lot for very little. These cheap email marketing services are great for small brands and creators just starting out, but it’s worth running your own research to see if the tool you choose has everything you need. Remember, free plans feel nice on the wallet, but they often have limitations. Often you won’t get access to all the features and you’ll have to pay more for unlimited contacts.
Here are some signs you might need to upgrade your free plan on your existing email marketing software:
- You want access to better-looking, optimized email and landing page designs
- You need to create advanced marketing automations and complex workflows to cater to customers at different stages of the sales cycle
- You need more advanced reporting data to make better decisions
- You’re limited to the number of subscribers you can have and are constantly going through your list to delete inactive contacts
- You need access to behavior-triggered emails, like transactional emails and abandoned cart emails
- You can’t integrate your email marketing software with your other marketing tools
- You want to create fully-branded, media-rich emails
Whatever the reason, cheap email marketing software lets you unlock more advanced capabilities without spending over the odds. Decide what features are most important to you and your business and try out the free plans to get a feel for each of the tools we’ve listed here.
Ready to start using the cheapest email marketing software?
It can be overwhelming switching from a free plan to an affordable paid option, but if you want to break free from the free plan limitations, you’ve just got to take the plunge. The key is to choose an email marketing service that’s right for your business and your needs—only you will know what’s best.
You can also use our newsletter cost calculator to find the most affordable options for you based on your list size. Use this guide to find a marketing automation tool that has the features you need at a price point that’s comfortable.
