Great Website Visitor Tracking Tools will be discussed in this article. You can know a lot about user behavior through website monitoring tools, but what you do with that information is what counts.
You must first run the following:
- To increase conversions, serve customized content to certain segments.
- When a hot lead reads your price page, notify sales.
- Look at which areas of your website are performing well and where users are having trouble.
- And that only represents the very top.
- Only a little issue exists.
It can be difficult to select the best visitor tracking software for B2B websites. Each provider has unique features, advantages, and pricing structures. We’ve gathered a list of the top website visitor tracking tools along with examples of how real-world firms use them so you can choose the one that’s ideal for your operation. Let’s start now!
What is WEBSITE VISITORS tracking?
You can understand who is seeing your website and what they are doing by using website visitor tracking. Website visitor tracking is typically utilized by sales teams to locate warm leads and capture them, which increases sales productivity.
What the difference between website visitors tracking and web analytics?
Tracking the behavior of website visitors can help you identify and follow up with them, which can help salespeople find quality leads and tailor their messaging to them. Web analytics: Aids in anonymously tracking user or website activities. Utilize these tools to gain an understanding of the traffic and user experience on your website.
Top 10 Great Website Visitor Tracking Tools In 2023
In this article, you can know about Website Visitor Tracking Tools here are the details below;
We’ll examine 10 excellent website tracking tools in this article. The remaining six provide web analytics tracking, whereas the first six are restricted to website visitor tracking.
It’s important to distinguish between website visitor monitoring and web analytics tools even if all of the solutions listed in this article in some manner measure the behavior of website visitors.
Different requirements of B2B and B2C companies
It’s crucial to remember that B2C and B2B organizations have different needs from one another. B2C businesses require comprehensive data for their analytics and plans. For a comprehensive view, they require website analytics.
For instance, a B2C business that receives over a thousand visitors each month to its website may not be particularly interested in learning what each of them is doing there. But they require a lot of data. How many new email subscribers are there, how many individuals have viewed a specific blog post, and how many of them have made a purchase or joined a service?
B2B businesses typically deal with lesser volumes of higher-value transactions. Since this is essential for the sales and marketing process, they must also acquire information about specific visitors, leads, and customers in addition to statistics. Each qualified lead is therefore treated separately.
Tools for tracking website visitors can help B2B businesses determine which businesses are visiting their website. By focusing their sales and marketing efforts on businesses that are interested in the product or service, they may better determine which prospects to concentrate on. Sales teams are aware of which prospects to get in touch with first and seize the moment they are warm. When marketing teams create campaigns and content specifically for each prospect, they can send out more effective messages.
What can be tracked by website visitor tracking?
Activities
You can keep track of who visits your site and what they do while they’re there with website visitor tracking. You are aware of how users use your website, the links they click, the sites they visit, how long they remain on each page, and the actions they perform. Knowing that enables both your sales team and marketing team to better qualify prospects and nurture them with focused and personalized content.
A clear upsell opportunity arises when a consumer of your product X visits the product page of your product Y.It might be a good idea to get in touch and give support if a user is looking through your support site. You can even get in touch with a previous lead if they become active again and visit your pricing or product sites after going dormant for a while.
Campaigns
Tracking website visits enables you to link them to relevant marketing efforts.Your website’s traffic before and after a campaign can be compared to see how effective it was. You may monitor the channels that brought them to your website and the ones that converted the best.
Do people find your website through a Google search, an advertisement, or another means? Understanding that is essential to comprehending their interest. You can tailor your approach based on that term or feature if they came to your website by doing a specific keyword search. To get a sense of how well your campaign did, you may also look at other metrics, such as conversion rate and time spent on the site.
Lead Acquisition
Your website should track user activity to gather leads from several sources of acquisition. Your tracking technology should record this data each time a visitor fills out a form because here is where the sales process starts.
What are the benefits of a website visitor tracking tool?
Some key advantages come from tracking activities, advertising, and lead generation to better understand your visitors and leads.
Understand who is visiting your website
Knowing what your potential consumer is looking for is the first step in making any transaction. Do they merely conduct research? Or do they have a purchase plan? You may determine where they are in the buying process by observing their online behavior and modifying your sales pitch accordingly.
All website visits and contact source data will be linked to your CRM using Outfunnel. This makes it simpler to evaluate sales and marketing activity holistically and enables you to identify what your lead could be interested in.You may categorize your visitors and develop customized marketing strategies based on this information.Discover more information about how to use Outfunnel’s website visitor tracking function.
Get Deeper Insights
Knowing who is visiting your website permits you to target the leads who are worth your time with specific sales messaging. As previously indicated, website visitor tracking reveals which sites a lead visited, how long they stayed on each page, and their source. When attempting to comprehend the demands and problems of your lead, this information is really helpful. Additionally, tracking website visitors can assist you in finding trends and patterns among your leads, which can be helpful when deciding on your product development, marketing initiatives, and content strategy.
Overview of 10 website visitor tracking tools
Here are 10 tools for monitoring website traffic. Choose the one that is best for you by comparing their features and advantages.
1. Outfunnel
It’s a terrific idea to look into the intent of your leads in the middle & bottom of the conversion funnel using tools like Outfunnel’s online visitor tracking software. Our platform makes it simple to locate and concentrate on warm leads, or those most likely to become clients. Web tracking by Outfunnel records your leads, including their source, origin, pages visited, and duration of visits. The data is then synced to your CRM so that salespeople may access it.
You can use our lead scoring software function with Outfunnel. To compute lead scores, online visits and marketing interactions are taken into account, allowing your sales team to concentrate on creating the ideal message to deliver to the leads with the highest scores and not waste time on leads who aren’t ready to buy.
HubSpot CRM, Pipedrive, Salesforce, Copper, and Outfunnel’s online tracking are all compatible. What it is: Outfunnel’s website visitor monitoring software logs the pages your leads visit and how long they stay on each page before syncing this information to your CRM.
Main features: Leads may be collected through form fills, web visits can be tracked, and lead scores can be automatically calculated and stored in your CRM. Track your leads’ website visits with Outfunnel, integrate them with your CRM, and provide extra context for your sales team.
But what about the million-dollar query?
Will Outfunnel be successful for YOU?
Think about these two distinct situations, and evaluate which one best fits your use case:
1. You want sales to focus on the hottest leads
The time of your salespeople is valuable. Reps must concentrate on the leads with the highest buying intent if they are to increase ROI.
The first indicator that someone is prepared to buy? Sales may prioritize contacting your hottest leads first thanks to Outfunnel’s online tracking feature, which lets them know who they are. site visits and marketing engagements are taken into account when calculating lead scores, hence Outfunnel’s site visitor tracking works well with the native lead scoring software. This facilitates the large-scale use of website visitor data. You can leverage web visits in lead scoring models using Outfunnel.
2. You want to personalize your content for leads
What happens if you have so much insightful details about your leads? Sales has greater context for what materials to send customers or what subjects to bring up during phone calls. Not only that. Your marketing team will adore being able to identify the content that grabs leads’ attention and moves them down the sales funnel. This is another website visitor tracking tools. Also check OWN3D Alternatives
Still hesitating? By grouping your leads according to the web sites they have seen, you may segment your leads using information from Outfunnel’s web visitor tracking software. Then, to support your marketing efforts, you may send highly tailored lead nurturing emails using these segments. After all, tailored email marketing initiatives result in transaction rates that are six times greater.
2. Salespanel
What it is: A scoring and tracking tool for website visitors. The main features are lead scoring, custom segmentation, visitor identification, website tracking, and automation to CRMs. Use Salespanel to: track, identify, and qualify visitors to your website. All of your leads are tracked by Salespanel, a lead generating, tracking, and data-driven marketing platform. Prior to and after they join up, it guides customers through a foreseeable purchasing procedure. Salespanel collects leads from your forms, live chat, and email marketing platforms and keeps track of every step of the customer journey. Without the need for any configuration or scripting, everything works right out of the box.
You may score prospects, segment specific visitors, and add important sales intelligence to your CRM using the data the platform provides. Additionally, Salespanel removes visitor anonymity and notifies you when target accounts visit your landing pages. You may run retargeting campaigns, develop lookalike audiences, and display highly tailored content to qualified visitors.
3: Leadfeeder
What it is: A tool for identifying website visitors. Contact analytics, lead scoring, and automation to CRMs are the main features. Optimize your B2B sales outreach by using Leadfeeder. When you want to learn more about warm leads in your pipeline, website tracking tools like Outfunnel and Salespanel are excellent. However, what if you’d like to draw in more customers at the top of the funnel? Tools like Leadfeeder can help with that. This is another website visitor tracking tools.
Your knowledge of the website visitors’ buying intentions allows you to tailor your outreach for higher conversion rates. Consider United World Telecom as an illustration. Leadfeeder is used by the cloud-based communications company’s social media and sales strategy. Their sales representatives look over the list of businesses that visit their website, investigate them, and use LinkedIn to get in touch with the decision-makers (using a customised note). They have had good success with their rinse-and-repeat strategy. Since implementing Leadfeeder, their number of newly qualifying company accounts has gone up from 50 to 80, according to Luke Genoyer, Head of Demand Generation.
All-Purpose Marketing Software That includes Web Tracking
4. HubSpot
What it is: Software that combines sales, marketing, and customer service. The only drawback? Your other sales and marketing tools cannot be integrated with the platform. You must pay if you want to use all of HubSpot’s features. A lot. However, you can take advantage of the platform’s integrated website visitor tracking capability if you already use it. But it isn’t sturdy. Hubspot keeps anonymized user records. You cannot read a lead’s behavior by allocating daily sessions to particular users. However, the tool can still be useful if you’re interested in general sentiment and aren’t too concerned about focusing in on particular individuals.
5: ActiveCampaign
Email, marketing automation, and CRM platform are what it is. Campaigns for email marketing, sales, and marketing tools are the main characteristics. Automate a variety of sales and marketing tasks using ActiveCampaign. Although ActiveCampaign started out as a fantastic email marketing tool, it has since developed into a powerful automation platform designed for every stage of the customer experience. This is another website visitor tracking tools.
If you require a tool but are seeking for web tracking:
- Establishing email funnels
- Observing events
- Dynamic content delivery
- Page landings
- Leading scorer
- Separate testing
- Personalization of websites
- Basic sales automation and CRM
A nice choice is ActiveCampaign. You can observe what items, services, and content your visitors are interested in using the web tracking tool. You may utilize ActiveCampaign’s other capabilities to nurture, convert, and develop your business after the data starts to come in.
The Best Website Analytics
6: Kissmetrics
What it is: A tool for business intelligence Event tracking, real-time data search, reporting, & A/B testing are the main features. Make business decisions based on user behavior by using Kissmetrics to: go beyond bounce rates and time spent on the website. Kissmetrics isn’t your typical site analytics program. It’s a powerful piece of business analytics software. This is another website visitor tracking tools.
The tool is ideal for eCommerce brands or product-led growth companies who are dissatisfied with Google Analytics’ lack of insight. Instead than concentrating on nebulous data points like “sessions,” Kissmetrics connects your data to actual people and aids in your understanding of what motivates conversions and attrition. Once you’re up and running, you can keep track of your most influential users, pinpoint your strongest points, and see how you drew in your most valued customers. You may adjust your ideal customer profile (ICP) and marketing strategy using these information to draw marketing qualified leads (MQLs) that will convert.
7: Google Analytics
What it is: A tool for tracking your sales funnel and website traffic. The main features include statistics for the number of sessions, anonymised visit time, and funnel visualization report (for example, goal funnels and reverse goal path funnels).
Utilize Google Analytics to: Evaluate and enhance your sales funnel using statistical data that has been anonymised. Have a broken sales channel? Configure Google Analytics. When determining what prevents your consumers from completing an action, Google Analytics is a useful web analytics tool, according to Rohan Kumar, founder and head of digital marketing at Zenergy. All you need to do is plan out the full sales process (from lead generating ads to follow-up after the sale) and look for the biggest drop-offs between each stage. Also check Alibaba Alternatives
Let’s examine a real-world instance. The high bounce rate on one of his most important pages alerted Mark Hayes, Head of Marketing at Kintell, that something was wrong. Here is an actual case to illustrate what we mean. The high bounce rate on one of his most important pages alerted Mark Hayes, Head of Marketing at Kintell, that something needed to be done. If not, it might have prevented hundreds of people from opening an account or finishing a transaction.
Due to the page loading too slowly on their devices, users were leaving the page, Mark found when he looked at his Google Analytics. The high bounce rate was the result of inadequate optimization. With a few changes to address the page speed concerns, Kintell’s bounce rate decreased from 67% to 23%. This is another website visitor tracking tools.
8: Hotjar
What it is: A tool for analyzing website visitor behavior. Heatmaps, visitor recordings, incoming feedback, and surveys are the main features. Use Hotjar to: comprehend the behavior and client journeys of the majority of visitors and enhance the overall user experience.Although technologies like Google Analytics are excellent at tracking website visitors and identifying prospects, they don’t assist us understand user behavior. Enter Hotjar, a platform for user feedback and behavior analytics. Hotjar combines heatmaps and user sessions to learn how the majority of your visitors interact with your site even if it doesn’t track specific people.
Take into account this brand alignment case study. Emmanuel Frost, a co-founder, intended his long-form gated content to draw in email prospects. He was concerned, though, that blocking access would limit the keywords that crawlers would see and ultimately harm the SEO of his website.
Frost made the decision to use Hotjar and found some fascinating information there: most readers barely read the first half of his post. Knowing that the length of the content was probably the reason for the low interaction, he developed a PDF and provided it as a content upgrade for his new email subscribers. His conversion of leads increased by 150%. That’s right, Emmanuel not only enhanced the website experience for his visitors, but he also saw an increase in leads.
9: Smartlook
What it is: An event-based analytics user behavior tool for PLG organizations. Heatmaps, a session recorder, and user journey capture are the main features. Discover where first-time trial users get stuck by using Smartlook. I’m not sure why trial users choose to leave. When your funnel receives the “It’s over” card, activate Smartlook and drill down to that precise instant. Fix the leak once you’ve found it and close up those financial gaps.One of the most important concerns for SaaS B2B organizations is “Are users doing what I want them to do? “, which can be resolved via event analytics.” This is another website visitor tracking tools.
Obtain user behavior statistics that provide the whole picture:
- Users enter text
- Click-on-elements
- Clicking buttons and other click-based interactions
- How many people visit important pages
Let’s examine a case study from the online wallet AstroPay. The app chose to fund Smartlook in order to:
- Analyze information about user experience
- Check out feature adoption
- Determine the trouble spots for users
- Find any bugs.
AstroPay was able to enhance conversion rates by 56% by optimizing their sales funnel and product user interface using event-based funnels, heatmaps, and pertinent session recordings.
10. Crazy Egg
What it is: A tool for analyzing website visitor behavior. Heatmaps, A/B testing, screen captures, polls, and traffic source analysis are the main features. Use Crazy Egg to: learn how to make your website better and test out new concepts. Not sure why your landing page is failing to convert? You may change things up, find the offender, and put an end to form abandonment with the aid of Crazy Egg.
You may cease depending on industry best practices and eliminate design guesswork by using information about site visitors. Instead, using tools like heatmaps will help you restructure your website to increase sales, subscriptions, and page views by revealing exactly what your consumers want. For WallMonkeys, exactly that is what took place. The eCommerce company used Crazy Egg’s heatmaps and A/B testing tool to enhance conversion rates by 550%.
How to choose the Right Web Tracking Tool for Your Business
Your business goals will determine which technology is best for you. varied solutions offer quite varied perspectives on tracking website visitors. Check out Leadfeeder if you want to maximize your sales efforts and steal qualified sales leads. Start using Google Analytics or one of the privacy-friendly options to measure and increase conversions in your sales funnel. You can’t go wrong with Hotjar or Smartlook to comprehend the behavioral analytics of visitors to your website. Finally, Outfunnel is the best option if you want to save your sales team time and assist them close your hot leads.
See the Whole context With Outfunnel’s website visitor tracking
With Outfunnel’s website visitor tracking, you can see the full context. At Outfunnel, our goal is to synchronize the workflows between sales and marketing. We provide context for each lead and assist you in determining the best course of action. Your sales and marketing teams can access this data in your CRM to use it as actionable indications in their workflows after you obtain precise insights into what your leads are interested in. Your sales & marketing teams will be reasonably able to satisfy the needs and alleviate the pain points of your leads if you have a better understanding of them.
