Understanding Cloud Storage and Why Your Business Needs It

In 2021, approximately half of all corporate data worldwide was stored in the cloud, according to Statista. That’s because cloud storage is one of the most convenient and easiest methods to use when it comes to storing and retrieving data online.

In this guide, we will explain what cloud storage is, how it works and what the benefits are for companies that implement this technology.

What Is Cloud Storage?

So what is cloud storage? In a nutshell, cloud storage is a system that uses cloud computing to store and retrieve data from an off-site server via the internet or another private network. All of the data and files you transfer become the responsibility of the third-party provider.

Some of the most well-known cloud service providers are Google Drive, Microsoft Azure, and Amazon’s AWS.

These tools give your business flexible, on-demand and low-latency access to your data at any time from anywhere in the world.

How Does Cloud Storage Work?

Now that you know what cloud storage is, let’s take a look at how it works. Cloud storage uses remote data centers that have a master and control server to house all of your information. All these servers are linked together and can be used based upon the needs and budget of your business.

The service provider takes the headaches out of the equation by handling management, security and operation of those data centers.

What Are the Benefits of Using Cloud Storage?

Each provider has its own set of pros and cons. However, these are the top benefits most business owners will get from using cloud storage:

Easy of Use and Access

You don’t need to be an expert to make use of cloud computing and storage. Most providers offer simple user interfaces and a host of helpful features, such as drag and drop tools to upload files.

Whenever you need to retrieve the data, all you need is an internet connection and a mobile device and you can access your files from anywhere in the world.

Save Money

Many cloud storage providers offer pay-as-you-go or cost-effective models to fit any company’s budget. In fact, some companies have reported that moving over to cloud storage can save a business 30% to 40% in total cost of ownership (TCO).

However, one of the greatest cost-savings benefits is that you don’t need to invest in an expensive data storage infrastructure that might be too large (or small) to fit your needs. After all, there are costs involved with maintaining and servicing an in-house server, in addition to the upfront investment.

Cloud storage removes those expenses. The service provider will take over that responsibility so that you and your team can put your time, effort and resources where it truly matters.

Improved Security

Most cloud storage providers offer improved security features through encryption and redundancy. As you’re choosing a company, make sure they use data encryption for files and information that’s stored at rest and while it’s en route to you or other users.

Redundancy works by housing your data on multiple servers. In the event that there is a problem or data breach, with redundancy, the data won’t be completely lost.

The Ability to Scale Up (or Down) as Needed 

Cloud storage also offers enhanced scalability and flexibility. You can easily upgrade to access more data storage during busy seasons or downgrade if your needs change over time. And there’s no need to move the data you already have saved. It will stay right where it’s at.

Final Thoughts

Cloud storage and computing have exploded over the last decade, and they will only continue to grow. It doesn’t matter whether you’re an individual freelancer or the owner of a large corporation — cloud storage can benefit everyone. As more data goes online, cloud storage will likely be here to stay.

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