7 Key Gen Z Trends to watch in 2023. With 27% of the US population as of now, Gen Z is the largest years in American history. Gen Zers, who lived born between 1997 and 2012, are now between the ages of 11 and 26. Many people are now joining the labor on a full-time basis, enhancing their purchasing power.
7 Key Gen Z Trends for 2023
In this article, you can know about 7 Key Gen Z Trends for 2023 here are the details below;
What effects is this generation having on the world? These are the top seven Gen Z trends for 2023 and beyond.
1. Driven by Digital
For Generation Z, there has never been a time without the internet. They truly qualify as “digital natives” in the broadest sense.
The numbers support this. More over 95% of Gen Zers have a smartphone, 83% have a laptop, and 78% have a gaming console with an internet connection.
In contrast to other generations, kids have actually grown up with exposure to technology.
At an average age of 20, older Millennials obtained their first cell phone. Older Millennials began at age 16. By the time they were 12 years old, Gen Zers had their own phones.
Trends indicate that this generation is growing even more tech-focused.
More than half of Gen Zers, according to a survey, feel less secure without their smartphone than they do without their money.
A major trend for this generation is social media.
One-fourth of Gen Zers use TikTok for five hours or more every day.
However, experts believe Facebook may become one of the top three social platforms as Gen Z members age.
They are not just paying attention to social media.
The majority of Gen Zers also listen to music, podcasts, and stream videos on their cellphones.
According to the US Media Consumption Report from 2021, 37% of Gen Zers listen to podcasts once a week, and 60% of them stream music everyday.
The typical Gen Z person watches videos for 3.4 hours per day.
Additionally, 44% of Gen Zers were found to stream Netflix for longer than three hours per day.
Only 20% of millennials have no Netflix subscription at all.
2. Nostalgic for The 2000s
Gen Zers have started reviving early 2000s patterns in recent months.
According to marketing experts, Gen Z wants traditional items with a new emphasis on sustainability and social responsibility.
Over 3 million posts on Instagram use three “y2k”-inspired hashtags.
On Instagram, the Y2K trend is very popular.
Fashion from the 2000s is particularly nostalgic for Gen Zers.
Juicy Couture reintroduced their recognizable tracksuit from the 2000s in 2021.
Thanks to Gen Zers, low-rise jeans are also making a significant comeback.
Even Uggs are back, but this time with a Gen Z twist. This is another Key Gen Z Trends. Also check Trends.co Alternatives
An old pair of Ugg boots’ tops were cut off by a TikTok user, who then sewed them into ankle boots. More than 4.5 million people have seen the TikTok video.
In the second half of 2021, demand for Ugg boots surged by 525 percent.
90% of the users of the fashion resale app Depop, which has become extremely popular with Gen Zers, are under the age of 26. On the app, “vintage” items from the 2000s are hugely popular.
The technology used by Gen Zers is also being brought back in time.
On TikTok, the hashtag “flip phone” has received over 600 million views.
Blackberries, flip phones, and the first iPod all have iPhone cases made by CASETiFY.
Even some people have switched from AirPods to corded headphones.
3. Distrust of Government And other organizations
According to a Pew Research analysis, 70% of Gen Zers think the government ought to take more initiatives to address issues.
The epidemic did nothing but intensify this trend.
According to a analysis from February 2021, 66% of Gen Zers counter that the government has accomplished all possible to defend the nation.
According to the same poll, nearly 60% of this group thought that it would be challenging to trust the government after a pandemic.
According to a analysis paper, this mistrust can stay for a very long time.
According to a breakdown titled The Political Scar of Epidemics, which was fired in the middle of 2020, people who experience an epidemic between the periods of 18 and 25 are more likely to harbor unfavorable views toward politics & elections for a considerable duration of time after the epidemic has given.
This means that components of the older generation of Gen Z are less ready to trust elections, have faith in the government, and approve of political leaders.
The election of 2024 may be greatly influenced by this tendency.
Millennials and Gen Zers made up 37% of the population in 2020 who were eligible to vote. That rate will increase to 44% in 2024, with all of the rise arriving from Gen Zers.
Politics is not the only motivation behind Gen Zers’ mistrust.
Additionally, they are unlikely to trust brands. Only 39% of Gen Z internet users have confidence in a brand to protect their data.
According to a Deloitte survey, 49% of Gen Zers don’t trust religious leaders, 24% don’t trust corporate leaders, and 30% don’t believe traditional media. This is another Key Gen Z Trends.
Although some experts think that skepticism is a normal part of adolescence, this trend may persist as Gen Zers mature into adulthood.
According to Peter Adams, the director of a group that educates children about media literacy, “Trust in organizations is down across the board, but teens experience even more cynicism about organizations just as a function of their time of life.”
The Gen Z generation is the most ethnically diverse ever.
According to the Pew Research Center, 48% of Gen Zers identify as members of racial or ethnic minorities.
In some places, this movement is particularly pronounced.
For instance, just 40% of Gen Z people in the West are non-Hispanic white. This rises to 46% in the South.
According to research, this generation not only identifies as ethnically diverse, but also favors greater diversity in society as a whole.
According to one investigation, 62% of Gen Zers think that association will benefit from greater diversity.
Inclusion and social justice have also recently been stressed by Gen Zers.
According to a survey, Gen Z Republicans were significantly more inclined than other Republicans to accept that Black people in America today are not ministered equally with white people.
According to a survey completed by the social networking app Yubo, 88% of Gen Zers believe that Black people don’t receive equal treatment.
90% of Gen Zers support the Black Lives Matter movement, according to the Yubo poll.
5. Emerging Buying Power
According to AdAge, Gen Z currently has a direct purchasing power of $143 billion.
In this generation, a few significant financial trends have evolved.
Buy Now, Pay Later (BNPL) programs are extremely well-liked among Generation Z.
According to forecasts, in 2022, more than 44% of Gen Z digital buyers (who are older than 14) will have used a BNPL service at least once.
In comparison to 2020, 11% more Gen Zers used BNPL during the busiest holiday shopping days in 2021.
The most frequent way Gen Zers report learning about new companies, brands, and goods is by speaking with family and friends. YouTube advertisements come in second, though. This is another Key Gen Z Trends.
Compared to their elder counterparts, the Millennials, Gen Zers are less likely to follow the trend of doing all of their purchasing online. Shop-going is substantially more prevalent among Gen Zers.
Because they prefer to stand out rather fit in, Gen Zers are different from previous generations. For this generation, brands are a secondary consideration.
According to a survey conducted in 2021 for Vogue and GQ, the pandemic has caused 60% of Gen Zers to be more selective about the clothing they purchase.
Many of them are now shopping for better-quality things than in the past, according to the report.
Additionally, it stated that Gen Zers are 27% more likely to shop secondhand than other generations.
People in Gen Z are also looking for retailers who place a high importance on inclusivity.
According to a McKinsey report, 48% of Gen Zers prefer companies that don’t categorize their items as male or female.
6. Influencing the Workplace
Although the eldest members of Gen Z are only now beginning to work full-time, by 2025 they will account for 27% of the world’s employment. Also check Google Trends Alternatives
They are currently taking the lead in pushing for a number of significant improvements.
Work-life balance is the first.
According to research, roughly 40% of Gen Zers prioritize work-life balance when deciding where to work.
Additionally, Gen Zers are probably interested in the company’s growth prospects and empowering work atmosphere.
Additionally, Gen Z wants better workplace perks. Among other things, they demand flexible work schedules, comprehensive health insurance, complimentary meals, and significant pay raises.
They desire that their employer promote a healthy way of life. Sabbaticals, flexible spending accounts for healthful hobbies, and gym memberships are all popular benefits right now.
One group of workers, Generation Z, does not place much value on working remotely.
One survey found that 48% of participants preferred a mixed work environment. 30% of people wished to work entirely remotely.
Nearly half of Gen Z respondents to a survey indicated that they would like to operate their own firm.
The gig economy is expanding among Generation Z, according to statistics from the on-demand staffing portal Wonolo. Between 2019 and 2021, their proportion of employment on the platform increased by 14%.
46% of Gen Zers over the age of 18 have a side business, according to Lending Tree. This is another Key Gen Z Trends.
If they didn’t have that side job, almost a quarter of these people couldn’t pay their bills.
Selling personalized apparel, selling handmade items on Etsy, and freelancing on Fiverr are a few of the gig economy’s most well-liked venues for Gen Z employees.
Searches for “Fiverr” have increased by 326% during the last 5 years. Gen Zers who want to make money in the gig economy love the website.
7. Rising Mental Health Concerns
According to a Deloitte report from 2021, 46% of Gen Zers experience stress or anxiety most of the time or all of the time.
According to McKinsey reports, Gen Zers have the least optimistic attitude on life and are two to three times as likely than people in other generations to have contemplated or tried suicide in the previous year.
These mental health issues have a variety of causes.
The generation’s excessive use of technology—a disorder some mental health professionals have dubbed “iDisorder”—could be one factor. This is another Key Gen Z Trends.
Particularly social media has been linked to a decline in young people’s mental health.
The COVID-19 pandemic and its consequences have also, according to the CDC, “considerably elevated adverse mental health conditions” in young individuals.
Adults in cohort Z were “the multiple potential years to say that their mental soundness has worsened corresponded with before the pandemic,” according to the American Psychological Association poll Stress in America 2020.
Adults in the Gen Z group were also far more likely to report feeling lonely and lacking in emotional support.
Up to 75% of Gen Zers have stated in recent years that the danger of gun violence and mass shootings has made them anxious.
Despite these dismal figures, people in Generation Z appear to be more willing to seek assistance and talk about mental health issues.
They are more likely to get therapy from a mental health expert than older generations.
The stigma related to mental health concerns has, in some ways, lessened over the past few years.
Many Gen Zers and Millennials who are also famous have spoken out publicly about their own difficulties with mental health.
Gen Zers are increasingly interested in self-care and holistic wellness as a way to improve their mental health. They’re choosing better foods, utilizing more skin care products, and drinking less alcohol on a regular basis.
Conclusion
The previous generations cannot compare to Generation Z. They are diverse, connected, and prepared to express their thoughts.
But because so many members of Generation Z are under the age of 18, things could get very different for this generation in the years to come.
We’ll all want to keep an eye on Generation Z because of their rising purchasing power and willingness to influence social issues.
